• redwattlebird
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    4 hours ago

    Yes, because usually the people using generative AI for rapid concepts like these are the higher ups with no art experience, just a vision. Then they send it to a concept artist to ‘make it work’ without understanding processes or complexity or feasibility of what they’re asking.

    AI had essentially become a tool for people with no high level skill to simulate high level skill, but without any of the understanding that comes from years of real world practice. Often it costs more money because the concept artist now has no control of the workflow and has to sink more time into trying to make a shit concept work properly with the medium.

    Case in point: the upcoming Zelda movie’s concepts were all done by generative AI and there’s only one concept artist (usually at least 100) trying to make the shit concepts work for film.