Their target demographic didn’t see a purchasing power increase in like 30 years, they can’t charge more at the same volume of sales. And they can’t move their product upmarket.
At this point them staying at the exact same price is also a publicity thing.
Their target demographic didn’t see a purchasing power increase in like 30 years, they can’t charge more at the same volume of sales. And they can’t move their product upmarket.
At this point them staying at the exact same price is also a publicity thing.