• Evil_Shrubbery@lemm.ee
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    2 months ago

    From the early days of Edvard home designing water blocks to cool our then single core CPUs (before any commercial activity) EK has transformed from an in-house everything approach to basically a ‘brand & design first’ company. And with that, brand and design need to fuel sales growth, not the manufacturing margins per se. Strong branding considerations were def there from the start tho.