On the one hand, I agree that corporate exploitation of Pride (like corporate exploitation of most things in general) is pretty gross.
On the other, it’s kinda heartening in a weird way when these companies see LGBTQ+ people the same way they see everyone else. Granted, what they see them as is resources to be exploited and bled dry and then thrown away, but hey, to be honest, that’s an improvement over how they used to see us.
Seriously. The equal buns made me groan, but growing up it was so marginalized that I’m still just happy for acceptance and visibility. Plus, there’s still lots of kids growing up with families who aren’t accepting or in areas like that and seeing these ads can help, even if pandering.
On the one hand, I agree that corporate exploitation of Pride (like corporate exploitation of most things in general) is pretty gross.
On the other, it’s kinda heartening in a weird way when these companies see LGBTQ+ people the same way they see everyone else. Granted, what they see them as is resources to be exploited and bled dry and then thrown away, but hey, to be honest, that’s an improvement over how they used to see us.
Right? If they make a little money normalizing marginalized groups, I’m not gonna be too mad about it.
Seriously. The equal buns made me groan, but growing up it was so marginalized that I’m still just happy for acceptance and visibility. Plus, there’s still lots of kids growing up with families who aren’t accepting or in areas like that and seeing these ads can help, even if pandering.