The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%.
Niccol has been leading the Mexican-inspired food chain since 2018, with Starbucks saying he has set “new standards in the industry and driven significant growth and value creation,” pointing to its revenue growing nearly 800% during his tenure.
I wholly agree, but if you’re not in a headspace where you’re able to “deal with” searching out a local shop in a new area, and just need something good and predictable wherever you are, McD’s coffee definitely fulfills that need.
That does make sense. Especially when traveling on an interstate and you just need a pit stop. I might do that instead of Starbucks in those situations from now on. Thanks!