Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it’s against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
Apparently (this is like 2nd/3rd hand and I could be misremembering) - BMW motorbikes are ‘Beemers’, while BMW cars are ‘Bimmers’ (rhymes with dimmers).