Figures. 🙄

  • dillekant@slrpnk.net
    link
    fedilink
    arrow-up
    10
    ·
    1 year ago

    One of my challenges is good labelling. A product can make the claim it’s sustainable but products make a lot of bogus claims. I’d pay more if the label was worth a damn.

    • theendismeh@slrpnk.net
      link
      fedilink
      arrow-up
      8
      ·
      edit-2
      1 year ago

      About 15-20 years ago, a friend of mine who teaches communication at a university told me of a study that I think of every time I’m in a store and see vague sustainability messaging on a product. The study had two types of milk containers, each with the same milk from the same producer, but one had a standard label and cap, while the other had green-coloured labelling and a meaningless phrase along the lines of “for a better tomorrow”. The milk in the green, meaningless labels outsold the other one, even without making any actual claims. I think years of greenwashing BS have made people not trust claims of sustainability or eco-friendliness.

      Another issue is hyperbolic discounting. Even if a more sustainable option saves money of the long run, people are generally bad at factoring in future savings.