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dead [he/him]@hexbear.net to Pop Culture@hexbear.netEnglish · 5 months ago

Nonbinary furry gamer SonicFox hired by Nike to promote gaming-related clothing collection

www.them.us

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  • lgbtq_plus@lemmy.blahaj.zone
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Nonbinary furry gamer SonicFox hired by Nike to promote gaming-related clothing collection

www.them.us

dead [he/him]@hexbear.net to Pop Culture@hexbear.netEnglish · 5 months ago
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  • cross-posted to:
  • lgbtq_plus@lemmy.blahaj.zone
Meet SonicFox, the Nonbinary Furry in Martine Rose x Nike's Latest Campaign
www.them.us
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Dominique “SonicFox” McLean has been referred to as the “LeBron James of gaming.”
  • Cruxifux@feddit.nlBanned from community
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    5 months ago

    I am not seeing how this translates into sports sneakers.

    • Alisu [she/her, they/them]@hexbear.net
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      5 months ago

      It’s “gaming related clothing” whatever the fuck that means

      • Cruxifux@feddit.nlBanned from community
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        5 months ago

        Okay see? THERE. That’s what I mean. What the fuck do sneakers have to do with gaming? What the fuck is the connection here?!

        • purpleworm [none/use name]@hexbear.net
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          5 months ago

          It’s literally just cross-promotion to appeal to young men, it has no real connection

          • Cruxifux@feddit.nlBanned from community
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            5 months ago

            I should have known. Every time something seems confusing and stupid, it’s not the kids. It’s capitalism.

        • fox [comrade/them]@hexbear.net
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          5 months ago

          Some underpaid marketing intern did a bunch of spreadsheets and projections indicate that Nike can make more money if they advertise to gamers

          • Cruxifux@feddit.nlBanned from community
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            5 months ago

            Yeah okay. You got me there. I understand this.

        • barrbaric [he/him]@hexbear.net
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          5 months ago

          If they aren’t cowards, it means that the shoes will have RGB lighting.

          • Cruxifux@feddit.nlBanned from community
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            5 months ago

            Oh hell yeah I’m back on board now

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