Majority of us don’t really care, it’s until you decided to make it a means to brand your business as minority owned is you trying to make us care about it. Your product or service is what should be the one speaking about whether your business is worth supporting, not who you support and what community. That’s a huge part of, you know - business. Who you decide to serve or not is another thing but that’s not what this is about.
I would gladly “paint a target on my back”(whatever that vague threat means) if I could open a minority owned store.
It’s important to show people that success and independence is possible. And if some racist/bigoted idiot has a problem with that, it’s equally important to show yourself standing up to that.