cross-posted from: https://lemmy.world/post/44763012

There is a pretty big movement in Denmark that tried to avoid US products and companies based in Denmark. I assume this is why they have launched a massive campaign where they use local sayings in a humorous way.

You can read more and see more examples here:

https://markedsforing.dk/artikler/nyheder/coca-cola-leger-med-sproget-stoerste-rent-danske-kampagne-nogensinde/

Are there any other similar attempts where you are, where they or other US companies try to regain market share?

  • ZDL@lazysoci.al
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    3 days ago

    Heinz ketchup is being avoided by Canadians. French’s (a brand of McCormick’s) reacted by advertising about how all its tomatoes were grown in Canada.

    McCormick’s (and thus by extension French’s) is an American company.

    So what they were advertising is that the labour they exploited was Canadian while the profits went to the USA. Straight up maple-washing.

    • Bluegrass_Addict@lemmy.ca
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      3 days ago

      I just stopped using ‘ketchup’ in 2013 during the whole heinz fuckoff thing. I only use homestyle ketchups now. they taste better and aren’t just red sugar paste. actual flavor and can be found at farmer’s markets and what not

      • Reannlegge@lemmy.ca
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        3 days ago

        I have not bought Ketchup in years, making my own is so much more rewarding, plus you get to try it with different spices and vinegars (which I make my self). Wish I could say I grew all the spices myself but alas I do not.

    • bravemonkey@lemmy.ca
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      3 days ago

      My main preference for preferring French’s is that it at least tastes less sweet than Heinz. Why does Ketchup need to be so sweet? It’s beginning to get harder and harder to find anyway, at least where I am.

      What actual Canadian alternatives are available for someone in Ontario that isn’t a sugar bomb?

      • ZDL@lazysoci.al
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        2 days ago

        It’s not that hard to make your own. Especially if you make it a community effort where someone who has the time and inclination can get ingredients from everybody else, make and jar the ketchup, keeping a cut for themselves.

        Failing that, though, there’s plenty of ketchup recipes out there you can follow slavishly at first, then, as you get more comfortable with making it, experimenting with your own preferences. Start off with small batches until you get a feel for making it right, then start making huge batches and canning them for long term storage.

        In either case adjust to taste with the sweetener (trying it once straight to get the baseline first). My personal recommendation for sweetener is brown sugar, but I’m weird.

  • Bluegrass_Addict@lemmy.ca
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    3 days ago

    maybe stop syhponing the world’s watch, adding garbage to it then selling it back to people at absurd costs… $5 for 1 bottle… fuck off