Hi everyone,

I’m in the early stages of starting a small nursing staffing agency in the LA/OC area, and I want to make sure my approach makes sense before I go all in.

My current plan is:

  1. First, reach out to clinics and try to build relationships + sign basic agreements (even before I have nurses fully lined up)
  2. Then start building a network of nurses (per diem / part-time / full-time)
  3. After that, also target clinics that are actively posting jobs so I know they already have a need

The idea is to validate demand first, then match it with supply.

A few things I’m unsure about:

  • Is it okay to approach clinics before having nurses ready?
  • Do clinics usually agree to work with new/small agencies early on?
  • Is this the right order, or should I focus on building the nurses network first?
  • Any better client acquisition strategies in 2026 for healthcare staffing?

Would really appreciate any advice from people in staffing, recruiting, or healthcare