FIFA world cup 2026 | Media rights remain unsold in India despite $65 million discount
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FIFA World Cup 2026 struggles to find India broadcasters despite price cut to $35 million. Late match timings, weak ad demand, JioStar merger and falling football viewership hit bids, with rights now valued near $25 million.

According to the Economic Times, FIFA initially valued the combined broadcasting rights of 2026 and 2030 editions at $100 million, which was recently slashed to $35 million owing to the lack of interest.

Despite the steep discount, the tournament which starts on June 11 has no takers. Comparing it to the 2022 world cup, Viacom18 had secured the rights for $62 million for just one season. The Economic Times report suggests that broadcasters are now valuing the rights around $25 million.