I think the apparent red is not because we recognize the brand, but rather because the hue of cyan used is opposite from red. Our brains are constantly doing their own form of white balancing, so in the region that lacks cyan, our white balancing has shifted white towards red.
Therefore, if you replaced the cyan with yellow, the can would become blue.
Thanks for this, I was pretty sure the illusion wasn’t because of the branding but couldn’t imagine how it worked.
That IS interesting as fuck. When I focus on a single pixel, I am able to filter out the ‘red’, but the moment I stop focusing the ‘red’ returns
Doesn’t look like anything to me.
I’m mildly red-green colorblind and I can’t see the red at all. I thought this was a shitpost at first.
Can someone enlighten me as to what region is supposed to appear red? Is it the can?
There’s a coca cola can, bottom half, middle of the picture. It’s red.
I see only Cyan
Why is my brain such a fuckin liar?
