The root of enshittification is shit.
Has the word enshittification been created to be associated with the #digital world ???
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Yes. Cory Doctorow coined the term “enshittification” in November 2022 to describe the predictable decline of two-sided online platforms—how they start by serving users, shift to favouring business customers (advertisers/merchants), then degrade the experience for everyone to extract short‑term profit.


