I think Apple is planning this out over a really long time. The Apple Watch also started as somewhat of a novelty to check your notifications and steps - until they brought third party app support, bigger screens etc.
Initially Apple also said the average interaction with the Watch would be something like 7 seconds, now we are endorsed to scroll through our stack for minutes because the Watch developed that way. I see the same happening with the Vision. Starting of as a really clunky product with the goal to obtain real world user feedback etc. to gradually smart things down until it’s pretty much a pair of glasses
I wouldn’t wear this in public right now but maybe at home. Maybe in 10 years time it’s normal to wear this in public too because it’s just like a normal pair of glasses - but in order to get there, they need to get out the clunky version at first
Apart from the normal price, you could pay $1,100 and $10,000 for a Series 0 too if you went for premium bands for example. The vision doesn’t offer a cheaper price just yet but it makes sense given that it’s a 100% premium product right now, there is no possible downgrade because it really needs to contain the hardware of a MacBook and 2 high resolution screens.
We already see that with budget VR tech now. It’s getting smaller, cheaper and better.
The upper echelon of VR tech has also become more practical over the years, but less so than the lower spectrum.
The way tech works here is simple, in about a decade or so, the top echelon (say Vision Pro) will be a low budget option in terms of VR tech and quality. I’d say in about 10-15 years we’re all going to have access to some of the most realistic and definitive VR tech as long as companies keep investing.
They won’t catch on until they’re tiny, like Oppenheimer’s goggles with side guards.
I think Apple is planning this out over a really long time. The Apple Watch also started as somewhat of a novelty to check your notifications and steps - until they brought third party app support, bigger screens etc.
Initially Apple also said the average interaction with the Watch would be something like 7 seconds, now we are endorsed to scroll through our stack for minutes because the Watch developed that way. I see the same happening with the Vision. Starting of as a really clunky product with the goal to obtain real world user feedback etc. to gradually smart things down until it’s pretty much a pair of glasses
I wouldn’t wear this in public right now but maybe at home. Maybe in 10 years time it’s normal to wear this in public too because it’s just like a normal pair of glasses - but in order to get there, they need to get out the clunky version at first
The difference is that the Apple Watch is easily worn out and about and not $3.5k
Apart from the normal price, you could pay $1,100 and $10,000 for a Series 0 too if you went for premium bands for example. The vision doesn’t offer a cheaper price just yet but it makes sense given that it’s a 100% premium product right now, there is no possible downgrade because it really needs to contain the hardware of a MacBook and 2 high resolution screens.
We already see that with budget VR tech now. It’s getting smaller, cheaper and better.
The upper echelon of VR tech has also become more practical over the years, but less so than the lower spectrum.
The way tech works here is simple, in about a decade or so, the top echelon (say Vision Pro) will be a low budget option in terms of VR tech and quality. I’d say in about 10-15 years we’re all going to have access to some of the most realistic and definitive VR tech as long as companies keep investing.
Yes everyone knows including the companies. They don’t expect it to be ready until close to 2030