Many small businesses struggle to rank on Google Maps because of inconsistent business information, incorrect categories, weak service pages, and a lack of local relevance.
We reviewed the five most common Local SEO mistakes and included practical ways to correct them. I’m affiliated with the team that created this guide, but I’d also be interested in hearing what ranking issues other local businesses have experienced.
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Ranking on maps is basically distance, relevance and reviews. Other than keywords, all you can do is encourage and reply to reviews.