With Apple products, it’s all about the appearance & aesthetic & unboxing for me. Sure, iPhones just work better and I feel are safer than Android, but it’s how sleek my phone looks, and that starts when I’m opening the box for the first time with any Apple product. The design teams at Apple are rock stars, IMO, bc each time I look at the boxes that my product came in, on down to the stuff included in the box, to the actual product itself, it feels like a work of art. It feels special. Unboxing an Android product feels like a routine shopping trip to Walmart, and when you turn your Android on and see that 40% of your storage is eaten up by bloatware, that Walmart comparison truly makes sense.