The idea is to come up with goofy million dollar ideas that you thought of in the shower, while going to bed, or during a fever dream that would get you laughed off of Shark Tank.
Like white t-shirts tie dyed with red wine for suburban moms so they can get as day drunk as they want or a pitching machine that shoots safety razors blades for the little patches of grass that grow in sidewalk cracks.
taking the name quite literally
im here for it