Local broadcast and cable TV were already bad, but their ad breaks - at least here in germany - were generally less than 5 Minutes and they only appeared every 15-20 minutes. It was annoying, but at least you had a reasonable time to actually watch some content, before it got interupted by a 5 Minute ad-break, that allowed you to go to the toilet or fridge or whatever.
Ad-breaks on youtube videos now appear so frequently, that it cuts the actual content into short-form content that is often less than 2 Minutes long. On the video I mentioned above, it took youtube exactly 1:38 minutes of actual content before it showed me the first ad. If I wanted to watch youtube shorts, i’d watch youtube shorts, I am not interested in having long form content cut into short-form throw-away content, seemingly at random points in the video, often mid-sentence.
Local broadcast and cable TV were already bad, but their ad breaks - at least here in germany - were generally less than 5 Minutes and they only appeared every 15-20 minutes. It was annoying, but at least you had a reasonable time to actually watch some content, before it got interupted by a 5 Minute ad-break, that allowed you to go to the toilet or fridge or whatever.
Ad-breaks on youtube videos now appear so frequently, that it cuts the actual content into short-form content that is often less than 2 Minutes long. On the video I mentioned above, it took youtube exactly 1:38 minutes of actual content before it showed me the first ad. If I wanted to watch youtube shorts, i’d watch youtube shorts, I am not interested in having long form content cut into short-form throw-away content, seemingly at random points in the video, often mid-sentence.