You’re not a “content creator”. You’re a set of demographic data to be matched against LAL campaigns. Why should they open the site - and thus the ad spend - to anyone who isn’t being targeted? That’s what the platform is, it’s a way to show ads to people who give up their demo data. I’d imagine non-account users have a very low conversion rate, so don’t bother spending on them. Therefore, put up the wall so that if they want to see things on the platform, they have to agree to the ads as well