You’re right, Google released their vision in 2023, here is what it says regarding lifespan:
a reduction of TLS server authentication subscriber certificate maximum validity from 398 days to 90 days. Reducing certificate lifetime encourages automation and the adoption of practices that will drive the ecosystem away from baroque, time-consuming, and error-prone issuance processes. These changes will allow for faster adoption of emerging security capabilities and best practices, and promote the agility required to transition the ecosystem to quantum-resistant algorithms quickly. Decreasing certificate lifetime will also reduce ecosystem reliance on “broken” revocation checking solutions that cannot fail-closed and, in turn, offer incomplete protection. Additionally, shorter-lived certificates will decrease the impact of unexpected Certificate Transparency Log disqualifications.
Yes, that is why many big tech companies have their european hq there.
Edit: Wikipedia on Ireland as a tax haven