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Sure, but in that previous time period, they didn’t make a profit but were able to destroy the brick and mortar bookstore. So I guess it would be more honest to say they demolished the bookselling industry and now can argue for whatever deals they want because the only other bookstores are weakened.
I actually think about this. All those houses that are streets away from the beach are going to make so much more in the future because the beach will move.