I have pretty much stripped my online prescence of advertising through bowser extensions/paid apps/pi-hole, so it is only the subtle forms left that I have to be sceptical about.

Having to use a service that has obvious advertising is mostly just annoying because I know it’s an advertisment. It is the more subtle forms that you have to be on the lookout for.

There are definitely forms of advertising that work on me, for example the hype surrounding particular video games, reviews on the PSVR2 headset, those kinds of things - because I spent money on them. It is never the blatant advertising that you see on Instagram or television that works on me.