I rarely find myself taking a second look at a piece of clothing whose only notable quality is a properly applied shade or hue. The main draw in every piece of compelling apparel is its texture. Does it look sheer? Soft? Stiff? The emotion evoked by a slogan, illustration, or pattern is nearly always superseded or at least altered by apparent textural context. A bad Christmas long sleeve or a knitted “granny’s little cumstain” sweater would elicit vastly different reactions compared to their more conventional cousins.

All of that is to say that texture is the end-all for clothes. It is the medium through which your message is broadcasted. Tones and shapes are transient, texture is forever.