Is OpenAI, its ChatGPT service, taking market share from Google? Well, maybe. Rand Fishkin of Sparktoro posted his assumptions based on a mix of data from SimilarWeb and Datos that says ChatGPT's current market share is 4.33% - that is from October 2024 data.
Youtube isn’t the only video platform being used as a search engine. TikTok is also often used as a “general-purpose search engine”, and TikTok search works on both mobile and web versions. In some countries, such as Brazil, its usage significantly compete with Google.