The Small Web is for people (not startups, enterprises, or governments). It is also made by people and small, independent organisations (not startups, enterprises, or governments2).
On the Small Web, you (and only you) own and control your own home (or homes).
Over time, the cost of running a server on an individual scale has shown itself to be more significant to the layperson than initially assumed. The cost is so significant that many small companies have started to try to shift as much of the server costs onto dedicated cloud and service providers.
And the cost isn’t just in hardware and internet connectivity costs, but also in manpower both in setting up these systems and learning how to make these systems operate well.
The idea sounds good, but I don’t see most people being able to work on the Small Web.