Yeah, this is super on-brand for Apple. They still have the Jobsian slavish devotion to branding with all the Tim Apple complete lack of understanding as to its value or how to leverage that value.
Call Apple what you will, but suggesting the 9th highest revenue company in the world lacks understanding of how to leverage its brands doesn’t really make sense to me.
Cook has not leveraged the value of Apple’s innovation successfully eg Apple Silicon being limited to Apple devices vs PowerPC days, the Vision Pro being horrible, the recent hilarious iPad creativity crusher ad.
A company with Apple’s market cap can do dumb shit and still appear valuable just because they have Apple’s market cap.
I read OP as “names are dumb and this is just Apple trying to be different in the same way everyone else is.” I think all of that is true and I think it’s valid criticism of the product. My last point about Apple’s value is probably the most important. They can do a lot of dumb shit before it matters.
Sorry to bring this argument to yet another thread, but the only reason why what is fundamentally the exact same feature was generally perceived as a disaster for Microsoft last week and what seems to be a net win for Apple this week is that man, they do seem to understand these things.
“Apple Intelligence” is a very stupid name, though.
I’d say it’s because Apple’s implementation isn’t essentially spyware at it’s core. The Microsoft implementation was straight up deranged and dangerous, frankly.
Nah, it’s exactly the same. Arguably in some aspects more suspect, in that it doesn’t seem to have an opt-out at all and it IS sending some data over the Internet for remote processing.
Presumably better local security than the first version MS announced, but we’ll have to see when compared to the shipping version. Definitely obscuring what they’re actually doing a lot more. It’s Apple magic, not just letting some AI look at your screen and stuff.
But hey, ultimately, that’s my point. The fact that they went on that stage, sold the exact same thing and multiple people are out here, of all places going “no, but this time it’s fine” shows just how much better at selling stuff Apple is. I’m not particularly excited or intend to use either of these, but come on, Apple’s messaging was so far ahead of MS’s on this one.
Oh, did I miss that? Did they explain how that works and what AI features are still functional if you don’t turn it on?
EDIT: I’m not being passive aggressive here, BTW. I genuinely don’t know if they’ve explained this either way. If somebody can source it, I’m genuinely interested.
Apple‘s solution does not require 200gb of screenshots where most personal info is visible in plain text…
Apple wins here because they have a clear structure in their OS and all important data already in Apple‘s own Apps. And they analyze this stuff already very much as one can see with all the Siri suggestions everywhere since, I don’t know 5 years?
microsoft‘s chaos approach in their Windows is now shooting them in their foot real hard.
I hope, that we can get a open source linuxAI to be run locally, that integrates like AppleAI. Should be better possible since, at least, all apps are installed mostly the same way(s) and are designed to be dependent on each other.
I’m not saying anything particularly new and I’m mostly repeating what I’ve been saying since tghe announcement, but I’d argue that all of those caveats are entirely down to branding and PR and not engineering.
App design, yes. Microsoft made their Timeline 2 so that it actually shows you in the UI all the screenshots that it took from you doing stuff and that’s creepy. Apple doesn’t tell you what they’re pulling and they are almost certainly processing it further to get deeper insights… but they do it in the background so you don’t have to think about it as much.
So again, better understanding of the user, messaging and branding. Same fundamental functionality. Way different reactions.
Yes, but apple doesn’t need to screenshot shit, thats the point, they trained their customers to only use apple apps, where they have full control and force developers to use their AI API to stay relevant.
Microsoft failed to convince user to use microsoft everywhere except with teams and the office suite
Google has the relevant data of most microsoft user, and screenshoting this (like scraping) would have allowed microsoft to get to that data without paying google for it
But that is kinda shady and thus not widely accepted.
The use cases they have presented are literally asking for a picture you received last week that contained a particular piece of text, selecting the text and copying it over.
I know Apple made it seem like AI is magic, but here in the real world that uses real world computers you need to know what’s on the image to do that.
But hey, no, that’s my point. You understand what taking a screenshot of your desktop looks like. You can grok that to the extent that you can feel weird about the idea of somebody doing that to you every five seconds. You can’t wrap your head around the steps of breaking down all your information to the extent Apple is describing. Yeah, they know exactly what you did and when, and what you looked at and what it said and how it relates to everybody you know and to your activity. But since you can’t intuitively understand what that requires you don’t know enough to feel weird about it.
That right there is good UX, even if the ultimate level of intrusion is the same or higher.
This is not screenshoting, the picture is already a picture which the AppleAI has access to
Apple solves it by having the AI deamon running with relatively low rights and analyse stuff directly through a API where apps expose data for it
This is way less bad than just screenshoting everything and as added bonus, apps can give the AppleAI data not even shown on screen, which is impossible with the Screenshot idea.
Yeah, this is super on-brand for Apple. They still have the Jobsian slavish devotion to branding with all the Tim Apple complete lack of understanding as to its value or how to leverage that value.
Call Apple what you will, but suggesting the 9th highest revenue company in the world lacks understanding of how to leverage its brands doesn’t really make sense to me.
Also, Forbes rates Apple as having the highest brand value of any company in the world.
https://www.forbes.com/powerful-brands/list/3/
Yeah but some dude on a tiny little no name website could totally do better man. He TRULY understands business unlike Apple.
Did…did you really try to say Apple doesn’t understand how to leverage its value?
How many billions did you make last year?
I agree with you. I think the responses to your comment are missing a few key points
I read OP as “names are dumb and this is just Apple trying to be different in the same way everyone else is.” I think all of that is true and I think it’s valid criticism of the product. My last point about Apple’s value is probably the most important. They can do a lot of dumb shit before it matters.
Sorry to bring this argument to yet another thread, but the only reason why what is fundamentally the exact same feature was generally perceived as a disaster for Microsoft last week and what seems to be a net win for Apple this week is that man, they do seem to understand these things.
“Apple Intelligence” is a very stupid name, though.
I’d say it’s because Apple’s implementation isn’t essentially spyware at it’s core. The Microsoft implementation was straight up deranged and dangerous, frankly.
Nah, it’s exactly the same. Arguably in some aspects more suspect, in that it doesn’t seem to have an opt-out at all and it IS sending some data over the Internet for remote processing.
Presumably better local security than the first version MS announced, but we’ll have to see when compared to the shipping version. Definitely obscuring what they’re actually doing a lot more. It’s Apple magic, not just letting some AI look at your screen and stuff.
But hey, ultimately, that’s my point. The fact that they went on that stage, sold the exact same thing and multiple people are out here, of all places going “no, but this time it’s fine” shows just how much better at selling stuff Apple is. I’m not particularly excited or intend to use either of these, but come on, Apple’s messaging was so far ahead of MS’s on this one.
It’s opt in
Oh, did I miss that? Did they explain how that works and what AI features are still functional if you don’t turn it on?
EDIT: I’m not being passive aggressive here, BTW. I genuinely don’t know if they’ve explained this either way. If somebody can source it, I’m genuinely interested.
Apple‘s solution does not require 200gb of screenshots where most personal info is visible in plain text… Apple wins here because they have a clear structure in their OS and all important data already in Apple‘s own Apps. And they analyze this stuff already very much as one can see with all the Siri suggestions everywhere since, I don’t know 5 years? microsoft‘s chaos approach in their Windows is now shooting them in their foot real hard.
I hope, that we can get a open source linuxAI to be run locally, that integrates like AppleAI. Should be better possible since, at least, all apps are installed mostly the same way(s) and are designed to be dependent on each other.
I’m not saying anything particularly new and I’m mostly repeating what I’ve been saying since tghe announcement, but I’d argue that all of those caveats are entirely down to branding and PR and not engineering.
App design, yes. Microsoft made their Timeline 2 so that it actually shows you in the UI all the screenshots that it took from you doing stuff and that’s creepy. Apple doesn’t tell you what they’re pulling and they are almost certainly processing it further to get deeper insights… but they do it in the background so you don’t have to think about it as much.
So again, better understanding of the user, messaging and branding. Same fundamental functionality. Way different reactions.
Yes, but apple doesn’t need to screenshot shit, thats the point, they trained their customers to only use apple apps, where they have full control and force developers to use their AI API to stay relevant.
Microsoft failed to convince user to use microsoft everywhere except with teams and the office suite
Google has the relevant data of most microsoft user, and screenshoting this (like scraping) would have allowed microsoft to get to that data without paying google for it
But that is kinda shady and thus not widely accepted.
But they do, though.
The use cases they have presented are literally asking for a picture you received last week that contained a particular piece of text, selecting the text and copying it over.
I know Apple made it seem like AI is magic, but here in the real world that uses real world computers you need to know what’s on the image to do that.
But hey, no, that’s my point. You understand what taking a screenshot of your desktop looks like. You can grok that to the extent that you can feel weird about the idea of somebody doing that to you every five seconds. You can’t wrap your head around the steps of breaking down all your information to the extent Apple is describing. Yeah, they know exactly what you did and when, and what you looked at and what it said and how it relates to everybody you know and to your activity. But since you can’t intuitively understand what that requires you don’t know enough to feel weird about it.
That right there is good UX, even if the ultimate level of intrusion is the same or higher.
This is not screenshoting, the picture is already a picture which the AppleAI has access to
Apple solves it by having the AI deamon running with relatively low rights and analyse stuff directly through a API where apps expose data for it
This is way less bad than just screenshoting everything and as added bonus, apps can give the AppleAI data not even shown on screen, which is impossible with the Screenshot idea.