Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it’s against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
That bimmer looks sick
Not sure if the intended message is really coming through…
Seconding this opinion; I really wish non-commercial vehicles were prohibited from defaulting to black/white/silver/grey - being back the skittles colour palette!
So double consonant rule, that’s pronounced like dimmer but with a ‘b’, right?
Apparently (this is like 2nd/3rd hand and I could be misremembering) - BMW motorbikes are ‘Beemers’, while BMW cars are ‘Bimmers’ (rhymes with dimmers).
Bringing back that yellow-ass SER Sentra paint for your BMW lmao.