• Tilgare@lemmy.world
    link
    fedilink
    arrow-up
    12
    ·
    4 days ago

    In a case like this, I would assume it is a budgetary thing - if your marketing campaign is budgeted at $100k, you wouldn’t want to give away a million dollars of free goods.

    • kubica@fedia.io
      link
      fedilink
      arrow-up
      3
      arrow-down
      1
      ·
      4 days ago

      I’m so dense… who redeems on what?

      Is it like “we didn’t meet the customers needed so we are ending this”? (If so they would need to refund the proprtional part of the 6 months that were not met or something, but I don’t know it this goes into the redemptions being talked about.)

      • Flatfire@lemmy.ca
        link
        fedilink
        arrow-up
        7
        ·
        4 days ago

        The company providing this promotion has a set budget that covers the “cost” of the giveaway. Since this is a monthly service, that budgetary constraint is likely just the value of 6 months times the number of people they feel is acceptable to lose money on in the efforts of a marketing campaign… Once that allotment has been used, by way of people redeeming the offer, they end the promotion.

        The people who redeemed the code or whatever credit to their account is still going to get 6 months of that service. There’s no threshold that has to be met in order for everyone to get it.

        • kubica@fedia.io
          link
          fedilink
          arrow-up
          3
          ·
          4 days ago

          Ugh, thanks, I focused too much on the title of the post and was trying too hard to apply the “supplies” in relation to the individual streamed contents, But it is more like the available spots for clients that can get the promotion.