Could it be the recycled garbage movies they are making is the problem?
Because original IP performs so well at the box office?
Original ips with zero marketing budgets
Not even remotely accurate
They seemed to get a bump from Barbie and Oppenheimer. Both were semi original and people wanted to go see them to be part of the phenomenon.
I bought my wife a movie gift card this year as part of her birthday gift. We keep looking at the movie listings wanting to spend it, but there is nothing coming out that is worth the $30+ experience.
The two points they mentioned in the article were my exact thoughts on why the answer is “No” at least for now. IMAX tickets are more expensive, and you don’t even get to experience true IMAX if there isn’t one close to you. The other thing is I’m not willing to spend more on a movie where the IMAX format won’t really do much to enhance it.
Limited Accessibility: IMAX is a premium product, and its ticket prices may not appeal to budget-conscious consumers. Dependence on High-Quality Content: The IMAX format thrives on visually stunning and narratively compelling films, which require collaboration with filmmakers committed to the theatrical experience.
