Shaquille O'Neal isn't just known for his dominance on the basketball court or his $500 million net worth as a savvy business owner. He also stands by his principles, even when it means leaving millions on the table. In 1998, Shaq made what he calls his "best business decision" – a move that set him apart as more than just an athlete chasing profits. While appearing on the "Full Send" podcast in 2021, Shaq shared why he ended his $40 million, five-year sneaker deal with Reebok. The turning point
This is not new, it’s the same story we’ve heard for years. If you’re not familiar with the story it’s not a bad read but if you are you can skip it.