What, it’s not e commerce , its massive amounts of data, and a massive amount of content. Most people i know who use tik tok never use the store, they use tik tok because it gives them a seemingly limitless amount of content that interests them. They’re able to do this not because they have some secret sauce but because of the sheer volume of people using and posting to the app. The more people watch the more data they have for there algorithm to identify trends, interest groups, interest groups correlations etc. to allow them to identify and target content to an audience. The more people that post the more you can inundate that audience and keep the infinite scroll going.
If tik tok did get shut down and everyone switched to reels or YouTube they would benefit from the increased scale and it would be pretty much the same app within a couple months.
What, it’s not e commerce , its massive amounts of data, and a massive amount of content. Most people i know who use tik tok never use the store, they use tik tok because it gives them a seemingly limitless amount of content that interests them. They’re able to do this not because they have some secret sauce but because of the sheer volume of people using and posting to the app. The more people watch the more data they have for there algorithm to identify trends, interest groups, interest groups correlations etc. to allow them to identify and target content to an audience. The more people that post the more you can inundate that audience and keep the infinite scroll going.
If tik tok did get shut down and everyone switched to reels or YouTube they would benefit from the increased scale and it would be pretty much the same app within a couple months.