McDonald’s is now trying to appeal to adults and the building reflects that. They did away with Ronald and all the characters long ago. No more indoor playgrounds. No more cartoon movie toys. I think they still have happy meals but we’re better known for their dollar menu now called a McValue menu
Wasn’t part of it related to backlash McDonald’s got from essentially marketing themselves to kids? Make the place look nuts, kids say that’s awesome, let’s go there, now you got kids eating McDonald’s. Not suggesting that is how it goes, but I believe I recall reading something to that effect, regarding a rationale behind the new look.
As an aside, the building looks boring, but so does everyone’s “shades of gray” interiors inside and outside their homes. I drove black cars forever because black is best color for cars, but I got a blue one now, because we are just surrounded in shades of gray everywhere, and it is, as the sublemmy states, a boring dystopia.
Black cars look dirty so much faster than any other color, they get hotter in the sun, and they’re harder to see at night which ostensibly would lead to more accidents.
Yes they did get criticism for it but I can’t say if the change came about because of it. I did read that they got rid of Ronald during that short time that there were news reports of people dressing up as clowns and freaking people out.
Yeah you’re right about the colors of things. In the 90’s there was a big deal made about cars painted green again
The McDonalds near me recently clobbered their tiny playplace and turned it into a … conference room/center?
About the only time I went there was when I need a place for my kiddos to spend some energy on a rainy day at like 8am, before other things opened. I was happy to buy a coffee and biscuit for myself and maybe a treat for them to pay for my occupancy.
Now, though, and I know I wasn’t a giant source of income, they have lost my custom and I just can’t see how any real business would ever run a meeting in a McDonalds conference room, so it just seems like a dumb move.
Maybe they want to discourage parents bringing their children? That also seems pretty stupid.
Like a lot of things I’ll bet it was an insurance liability plus a lot of labor to keep it clean and safe. McDonald’s is struggling to survive in a business where new=exciting and what your parents grew up with=lame. Burger Kings are closing left and right where I live. They’ve done nothing to adapt.
Funny thing about that conference room. I have an uncle who has quite a bit of money. He eats off of the McDonald’s dollar menu (or at least he did when it was still a thing). He’ll take us somewhere nice when visiting, he’s quite generous but he always makes a point to mention he eats at McDonald’s. He gives financial advice, i can see him holding meetings there
I once saw a group of about 15 elderly men having a get together in a Wendy’s. This was in a very small town. I didn’t speak to them but I got the feeling it was a regular thing. They were all very friendly with each other. Rather than a conference room, maybe it is more to attract groups like that.
I had forgotten all about that. I grew up in a pretty small town, groups of old men (and women, to a lesser extent) would meet up at the Hardees and McDonalds early in the morning and have their coffee. I’m sure that and the growth of remote work makes a conference-type room more appealing to more people than playground equipment.
Has that suddenly become an issue in the last few years? They are famously the company that got sued for having coffee that was hot enough to cause 3rd degree burns, and that was in the 90s.
My guess is because populations around the world are getting older, with an ever increasing median age. If there’s not enough kids to keep up profits, well time to focus on the adults, from their perspective.
McDonald’s is now trying to appeal to adults and the building reflects that. They did away with Ronald and all the characters long ago. No more indoor playgrounds. No more cartoon movie toys. I think they still have happy meals but we’re better known for their dollar menu now called a McValue menu
Wasn’t part of it related to backlash McDonald’s got from essentially marketing themselves to kids? Make the place look nuts, kids say that’s awesome, let’s go there, now you got kids eating McDonald’s. Not suggesting that is how it goes, but I believe I recall reading something to that effect, regarding a rationale behind the new look.
As an aside, the building looks boring, but so does everyone’s “shades of gray” interiors inside and outside their homes. I drove black cars forever because black is best color for cars, but I got a blue one now, because we are just surrounded in shades of gray everywhere, and it is, as the sublemmy states, a boring dystopia.
Black cars look dirty so much faster than any other color, they get hotter in the sun, and they’re harder to see at night which ostensibly would lead to more accidents.
Yes they did get criticism for it but I can’t say if the change came about because of it. I did read that they got rid of Ronald during that short time that there were news reports of people dressing up as clowns and freaking people out.
Yeah you’re right about the colors of things. In the 90’s there was a big deal made about cars painted green again
The McDonalds near me recently clobbered their tiny playplace and turned it into a … conference room/center?
About the only time I went there was when I need a place for my kiddos to spend some energy on a rainy day at like 8am, before other things opened. I was happy to buy a coffee and biscuit for myself and maybe a treat for them to pay for my occupancy.
Now, though, and I know I wasn’t a giant source of income, they have lost my custom and I just can’t see how any real business would ever run a meeting in a McDonalds conference room, so it just seems like a dumb move.
Maybe they want to discourage parents bringing their children? That also seems pretty stupid.
Like a lot of things I’ll bet it was an insurance liability plus a lot of labor to keep it clean and safe. McDonald’s is struggling to survive in a business where new=exciting and what your parents grew up with=lame. Burger Kings are closing left and right where I live. They’ve done nothing to adapt.
Funny thing about that conference room. I have an uncle who has quite a bit of money. He eats off of the McDonald’s dollar menu (or at least he did when it was still a thing). He’ll take us somewhere nice when visiting, he’s quite generous but he always makes a point to mention he eats at McDonald’s. He gives financial advice, i can see him holding meetings there
I once saw a group of about 15 elderly men having a get together in a Wendy’s. This was in a very small town. I didn’t speak to them but I got the feeling it was a regular thing. They were all very friendly with each other. Rather than a conference room, maybe it is more to attract groups like that.
I had forgotten all about that. I grew up in a pretty small town, groups of old men (and women, to a lesser extent) would meet up at the Hardees and McDonalds early in the morning and have their coffee. I’m sure that and the growth of remote work makes a conference-type room more appealing to more people than playground equipment.
Probably liability issues with kids getting the stupidest injuries and parents suing them for it.
I blame the insurance industry and lack of public health care for this, not McDonald’s.
Has that suddenly become an issue in the last few years? They are famously the company that got sued for having coffee that was hot enough to cause 3rd degree burns, and that was in the 90s.
Bottom picture: for adults
Top picture: for children and neurodiverse adults
At least, that’s my take since I like the top picture more.
My guess is because populations around the world are getting older, with an ever increasing median age. If there’s not enough kids to keep up profits, well time to focus on the adults, from their perspective.