The Chinese Communist Party’s (CCP’s) national internet censor just announced that all AI-generated content will be required to have labels that are explicitly seen or heard by its audience and embedded in metadata. The Cyberspace Administration of China (CAC) just released the transcript for the media questions and answers (akin to an FAQ) on its Measures for the Identification of Artificial Intelligence Generated and Synthetic Content [machine translated]. We saw the first signs of this policy move last September when the CAC’s draft plans emerged.
This regulation takes effect on September 1, 2025, and will compel all service providers (i.e., AI LLMs) to “add explicit labels to generated and synthesized content.” The directive includes all types of data: text, images, videos, audio, and even virtual scenes. Aside from that, it also orders app stores to verify whether the apps they host follow the regulations.
Users will still be able to ask for unlabeled AI-generated content for “social concerns and industrial needs.” However, the generating app must reiterate this requirement to the user and also log the information to make it easier to trace. The responsibility of adding the AI-generated label and metadata falls on the shoulders of this end-user person or entity.
How will they enforce this? And won’t the actual effect be the improvement of LLMs to the point they can no longer be distinguished from human text? I suspect this will end up being like a slow GAN training the LLMs.
Likely not going to be perfect enforcement, just harsh punishment to those caught violating it as a deterrent.
Likely, they won’t enforce it unless it is problematic content. Once the content becomes problematic, they can get rid of it.
yes, and not just china. these types of things are done like this all over the world.
Yeah. I’m just speaking to how China would implement this law.