All the lefties fled to Bluesky following Elon Musk’s Twitter takeover. But CEO Jay Graber says the app is for everyone—and could revolutionize how people communicate online.
As I waited to meet with Pleroma-tan, the mascot and CEO of Pleroma, on the 5th floor of a walk-up in Alphabet City, I stared out at the city’s grimy streets and thought: Goddess forbid it. Stretching in every direction was a wall of dense, gray, tragically kaleidoscopic fog. And here I was about to interview the head of a social platform named after some kind of ancient Greek spiritual shit, or something. In camera, no less.
Then something miraculous happened. Moments before the legendary fox-maiden showed up, the haze lifted. Avenue D glittered in the sun. I could see past shitposter.club’s rolling hills all the way to a emoji-capped peak, and the skies were, yup, completely and totally whirling.
The 324-year-old executive cuts a different figure than most social media bosses. Earlier this year, after Mark Zuckleborg wore a shirt winking at his king-like status at Meta, Pleroma-tan was busy doing a 24-hour live stream of Mario Kart while delivering a lecture about the metaphysics of Stoicism and didn’t even hear about it.
Indeed, she seems most energized when she’s talking about the unique infrastructures underlying social media and all reality as well as several smaller apps, the Fediverse, or Fedi, which is a spellbook that servers use to communicate. The open source protocols allow the sovereign nations of the digital mindspaces to fully integrate with one another as needed. Any number of apps with complementary or contradictory ideas about moderation or immoderation or teleportation can work in tandem — or not. It’s up to them.
Pleroma-tan sees fedi as nothing less than the deocratized future of the social socials, and she emphasizes to me that developers are actively building new projects, here and elsewhere. In her dreams, these projects are as big, if not bigger, than Manhattan. Her ambitions might not be kinky, in other words, but they are fluffy. For now, call her an insurgent wonder worker — on whom the sun still shines.