MrBeast called out TikTok for allowing a deepfake version of him hawking $2 iPhones to run wild on the app: 'This is a serious problem'
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As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.

TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it’s the ‘tip of the iceberg’::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.

  • P03 Locke@lemmy.dbzer0.comEnglish
    12·
    9 months ago

    It’s fraud to use it for financial gain, however it’s not illegal to directly copy someone’s likeness for non business uses.

    So, never mind the fact that almost any use case is going to be for political or financial gain. Let’s just take the Mr Beast example here.

    It’s an ad. It’s being used for financial gain, because it’s an ad. Either somebody is actually selling $2 iPhones (doubtful), or it’s a scam. Scams are also illegal, under various kinds of laws. Unfortunately, scams are usually committed in other countries.

    This is an ad on a Chinese social media platform. Who’s going to enforce getting rid of this shit on a Chinese social media platform? Yeah, I know you’re going to point out that TikTok US is technically a US company, but we all know who really owns ByteDance and TikTok.

    A federal investigation on this matter is going to point to TikTok US and then lead nowhere because the scam was created in China.