The Abortion Rights Coalition of Canada, also known as ARCC, aims to normalize abortion by putting a simple message where drivers can see it – on a billboard at the side of a busy road. Located at the intersection of Wharncliffe and Southdale Road in London, ON, the new 10 X 24 foot billboard proclaims, “Abortion is healthcare.”

Margret Taylor is the social media coordinator for ARCC.

“There’s a coordinated anti-choice presence in terms of advertising,” said Taylor.

Anyone who’s had a graphic anti-choice pamphlet pressed into their hands on a busy urban street knows this is true. Another example of this organized anti-choice campaigning would be the anti-abortion billboards that were once a staple on BC’s Highway 97. This practice only ended when BC Billboards announced in 2025 that it would no longer display billboards about abortion at all – be they anti-choice or pro-choice.