Their pizza sucks and Papa John was a greedy prick.

Instacart confirmed that this campaign marks the first time Instacart made its first-party data available for a brand outside of the consumer-packaged goods category to use on NBCU inventory. (Papa Johns is technically in the quick-service restaurant vertical.)

I don’t use instacart, but my understanding is that there is a fee for that service or some kind of minimum purchase agreement with stores. If you’re paying for a service it should be illegal for them to sell your data.

The idea is to reach hungry consumers by “knowing what is in their fridge without being too creepy

Knowing what’s in my fridge is too creepy in and of itself so, mission failed.

So much for data being anonymized. They correlate individual users between multiple, completely unrelated apps.