Adams moved to the United States from Australia in 2012 and has since become an outspoken champion of the American political and economic system. Now 41, he has built a following as a conservative commentator and self-described “alpha male” influencer, making frequent media appearances and amassing roughly 2.1 million followers on Facebook and 640,000 followers on X on his personal pages. Adams authored books including “Retaking America: Crushing Political Correctness” and “Trump and Churchill: Defenders of Western Civilization.”

In 2016, Adams founded FLAG, registering it as a nonprofit with the mission to bring high-quality civics education to K-12 students across America. FLAG has produced civics materials like the Student’s Constitution, the Student’s Declaration of Independence and the Student’s Federalist Papers — kid-friendly editions of the country’s founding documents. By 2023, FLAG was reporting annual revenue of nearly $1.5 million, consisting of donations and merchandise sales. “Thanks to the support of 40,000+ grassroots patriots,” the organization’s website states, “over 1 million FLAG resources have been distributed in classrooms all across America.”