I can’t access the research article “craic in a box: commodifying and exporting the irish pub” anymore, but there’s a decent enough Vice article that goes over it: https://www.vice.com/en/article/a3d8gb/why-irish-pubs-became-the-biggest-food-and-drink-export-since-mcdonalds

Basically corporations packaged up and sold the theme and decorations that made Irish pubs feel authentic.

I wonder if using AI/ML is just the natural evolution of that kinda thing.