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Ngl when I figured out it was called Ansar Allah I assumed western media kept saying Houthis because it definitely sounds more foreign and tribal than any of the other options to the westoid brain.
As soon as something sounds foreign enough, westerners brains just turn to violence
Not much better for westerners, no, but people can at least grab a little context and familiarity with it. People know what “Allah” is even if they are brainwormed about it. I can def see “houthis” being more effective for the messaging they want.