Google accused of running TrueView video ads no one watched
www.theregister.com
Web giant also hits back ... right as YouTube steps up war on advert blockers

TLDR of the article:

Google is showing ads outside of YT, in those side players that everyone hates while they just want to read articles, but counting them as normal views.

  • taanegl@beehaw.orgEnglish
    2·
    1 year ago

    At the same time, YouTube the best income source for content creators. Insta and TikTok maybe giving lots of money to certain influencers, but YouTube has consistently been an income source and revenue generator for content creators.

    The bigger question is how do you create a federated revenue generator, be it ads, subscription or donations.

  • HobbitFoot English
    1·
    1 year ago

    But how does that work with the bidding system YouTube uses for ads? It is my understanding that YouTube gets such good revenue because it can provide pretty good targeted audiences. How does that work off of the platform?

    • I Cast Fist@programming.devOPEnglish
      2·
      1 year ago

      because it can provide pretty good targeted audiences

      Prolly not as good as they claim. That or, when off platform, they just show whatever and claim it was a view.