No one was really watching the trailers, but Netflix didn’t need to know that. The goal was to passively run these phones 24/7, with each collecting a fraction of a penny for each ad they “watched.” Hobbyists and those looking to make a bit of money across the U.S. have been doing the same, buying dozens or hundreds of phones to generate revenue so they can afford some extra household goods, cover a bill, buy a case of beer, or earn more income without driving for Uber or delivering for Grubhub. The farms are similar to those found overseas, often in China , where rows and rows of phones click and scroll through social media or other apps to simulate the engagement of a real human. Every few months, a video of these Chinese farms goes viral, but in bedroom cupboards, stacks in corners of living rooms, or custom setups in their garage, American phone farmers are doing a similar thing, albeit on a smaller scale.

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