Idk why you’re mentioning B2B SaaS here when that’s basically the opposite of ad based internet and is definitely here to stay.
Well, half of it is as a catch-all term for bullshit business that generates money without actually adding value to society. The kind of vague money making you get from Salesforce and that kind of business. The other half is that it’s businesses selling eyes and clicks to other businesses, so I’d like to hear your thoughts on what makes that model the opposite of B2B!
I suspect that advertising and consumer tracking businesses kept getting investors because those investors would eat a loss to acquire the surveillance, analytics, technology and infrastructure produced by those companies.
100% agreed, and I don’t even think there’s anything tinfoily about that theory. I think early on the people responsible for these platforms must have caught on and understood this unspoken aspect of the attention economy. It’s like a straight line that connects AdSense to Palantir.
Well, half of it is as a catch-all term for bullshit business that generates money without actually adding value to society.
It makes sense if you’re deliberately using it as mystical buzzword that you’re not supposed to understand.
The kind of vague money making you get from Salesforce and that kind of business The other half is that it’s businesses selling eyes and clicks to other businesses
You straight up just don’t know what Business to Business Software as a Service actually is. Salesforce itself is B2B SaaS. Its when you actually deliver a service to another company in the form of access to your website. This includes giants like Google Suite, AWS, GitHub. But the classic example is when you have a “pricing” that will usually have 3-4 tiers:
Free
Personal
Team
Enterprise
See an example here. There’s such a myriad of these with made up names, and look alike websites that they all blur together but they are by definition not ad based because they make money by having another business pay them for their service. Hence B2B.
Selling and buying ad space would be offered through a market that’s B2B SaaS. However a place that where the ads are is consumer facing and not B2B by definition. Social Media and SEO slop are consumer facing and make money via ads.
Well, half of it is as a catch-all term for bullshit business that generates money without actually adding value to society. The kind of vague money making you get from Salesforce and that kind of business. The other half is that it’s businesses selling eyes and clicks to other businesses, so I’d like to hear your thoughts on what makes that model the opposite of B2B!
100% agreed, and I don’t even think there’s anything tinfoily about that theory. I think early on the people responsible for these platforms must have caught on and understood this unspoken aspect of the attention economy. It’s like a straight line that connects AdSense to Palantir.
It makes sense if you’re deliberately using it as mystical buzzword that you’re not supposed to understand.
You straight up just don’t know what Business to Business Software as a Service actually is. Salesforce itself is B2B SaaS. Its when you actually deliver a service to another company in the form of access to your website. This includes giants like Google Suite, AWS, GitHub. But the classic example is when you have a “pricing” that will usually have 3-4 tiers:
See an example here. There’s such a myriad of these with made up names, and look alike websites that they all blur together but they are by definition not ad based because they make money by having another business pay them for their service. Hence B2B.
Selling and buying ad space would be offered through a market that’s B2B SaaS. However a place that where the ads are is consumer facing and not B2B by definition. Social Media and SEO slop are consumer facing and make money via ads.
Very useful info, thanks!