other releases like little mermaid still generated more revenue than their budget by factors of 1.5-2x, but that isn’t considered a success for a movie this big
IIRC the old rule of thumb for hollywood accounting is that marketing costs roughly the same as the movie’s budget. That’d make anything under 2x a loss.
IIRC the old rule of thumb for hollywood accounting is that marketing costs roughly the same as the movie’s budget. That’d make anything under 2x a loss.
isn’t the other rule of hollywood accounting that most of these numbers are manipulated from the get go?