*Bike cargo gear has always been the part of cycling that nobody really gets excited about. *

Speak for yourself, buddy. I obsess over this stuff.

Racks, panniers, and baskets exist to haul things, and most of them look exactly like what they are, brackets and platforms bolted on as an afterthought.

That is the consequence of careless planning and sloppy installation. Even when things need to be fabricobbled on with adapters, the overall design can be sexy if done with intention and attention.

I love a good modular cargo system, but this system falls down on so many levels.

• Overpriced, but fine, whatever. That is to be expected when putting form over function. This overall system is redolent of cheap headphones that come with cat ears glued on top, stick-on faux hood scoops, and those stupid eyelashes over headlights.
• The front light is passing through a lens and is enclosed in a housing. There is going to be spill and backscatter of the light, reducing the efficacy of the light and affecting the rider’s night vision. Also, passing light through an additional lens for aesthetic purposes only? I highly doubt they used optical glass for that front lens. Also, good modern bicycle headlights have side illumination. This system blocks that.
• The exigence they are pushing is that bicycle cargo is some kind of afterthought. You know what really makes it look like an afterthought? Using clamp-on adapters for everything instead of braze-ons. And even then, systems such as Old Man Mountain and BarYak can still look like they belong there.
• What’s with the width of the mirrors? Those are almost as narrow as my head. My mirror is mounted on my glasses. In order see the car lane, my mirror is set about 1.5 inches outboard of my head. Those mirrors? Most people will be looking at their torso or too far to the sides.
• i didn’t even complete the video because I just couldn’t take any more. But modular racks… Cool. Except there are a ton of modular standards already out there. MIK and Rixen+Kaul leap to mind. These have years of real-world testing and a ton of products. But go ahead, guys. Go your own way.

Regardless of how you feel about the design, the price tag alone is ludicrous for what it is (especially since you could probably make something better yourself at home or in a makerspace).