In many ways, the Summer of Ludd is political—teaching people how to get off Big Tech products, overlapping with the Luddite conference at the New School, a New York City–based university, where speakers are discussing the role of AI in the “kill chain,” a military concept describing all the steps taken before an attack. On Tuesday evening, Dan Fox, who works for a dumbphone company and hosts phone-free meetups at his Brooklyn home for other people interested in getting offline, announces his “platformless” run for president as part of the festival. But it is the desire to “defy consumption” on a personal level that animates several of the people who speak to WIRED.