Yes. It loosely fits into the category of viral marketing, which usually tries to exploit positive emotions to spread brand awareness (eg. through memes), but in this case they’re achieving the same effect by harnessing people’s anger at the state of the world. It’s a little dark!
Hate drives post interaction more than any other emotion, advertising is now all about online post interaction because it’s where many people shop now. Anytime you feel upset at an Ad it means it worked because you thought about it.
really?
Yes. It loosely fits into the category of viral marketing, which usually tries to exploit positive emotions to spread brand awareness (eg. through memes), but in this case they’re achieving the same effect by harnessing people’s anger at the state of the world. It’s a little dark!
Hate drives post interaction more than any other emotion, advertising is now all about online post interaction because it’s where many people shop now. Anytime you feel upset at an Ad it means it worked because you thought about it.