Hard to say, for sure, in each case. There’s often plenty of factors that could have been key. Fuck-ups tend to fuck up in a variety of interesting ways.
An obvious seeming one is Roomba’s infamous leaked person-on-toilet picture. I didn’t stop buying Roomba because I doubted their engineering. It was their (lack of a)
Privacy team.
Has any data breach ever significantly hurt a company financially?
Hard to say, for sure, in each case. There’s often plenty of factors that could have been key. Fuck-ups tend to fuck up in a variety of interesting ways.
An obvious seeming one is Roomba’s infamous leaked person-on-toilet picture. I didn’t stop buying Roomba because I doubted their engineering. It was their (lack of a) Privacy team.