People hate ads. People avoid clicking them because they’re very often irrelevant,

A lot of people (if they’re anything like me) avoid clicking them even if they are relevant. If I see an ad for exactly the thing I am searching for, I am still clicking on one of the normal un-sponsored search results every single time. Maybe more naive people will click these things, but anybody who’s been using the internet for a while has seen plenty “ads” which promise to do exactly the thing they want, such as a big fat (fake) “download” button which doesn’t actually download the thing they are trying to get.